Zenn Motor Company Ltd Assignment Example | Topics and Well Written Essays - 750 words

Zenn Motor Company Ltd - Assignment ExampleZMC has created and delivered to consumers a form of fomite for personal transportation, which is cypher emission no noise better known as ZENN. Ultimately, ZMC has addressed the question of marketing by creating, pricing, distributing a form of electric vehicle that is economical for consumer use and above all it is environment chummy (Boone & Kurtz 34). Question 2 The censorious relationships that ZMC should focus on are with its consumers, companies in the vehicle industry and companies with a large number of vehicles. These three categories of consumers will provide ZMC with a big and potential market for its electric vehicles, which are environment friendly (Boone & Kurtz 36). Question 3 One primary target group that ZMC has focused on is consumers. Precisely, ZMC has targeted commercial fleets and urban commuters. ZMC has taken various move, which have aided in building relationships and value. These steps include developing a w ebsite in which the management has used to trace visitors and their preference. Through its website, ZMC has been able to establish the particular car that is preferred in a defined geographical area. ZMC has as well built a relationship with consumers through and through viral marketing. The first adopters of the ZENN car have be fall evangelists of this product. ZMC has created an Ambassador program, which has trained customers on issues of marketing, and this has aided in building relationships and value for this group (Boone & Kurtz 57). Chapter 2 Question 1 ZMCs mission entails providing consumers with vehicles, which are pocket and environment friendly. This mission is achieved through creating a product that consumes less in terms of energy, and above all conserves the environment. ZMCs mission is effective and efficient because the company has truly come up with a product that satisfies the need that brought it into existence. The number of consumers in need of the electri c vehicle that is pocket and environment friendly has been on the increase, a pass water demonstration that ZMCs mission is effective and efficient (Boone & Kurtz 74). Chapter 4 Question 1 ZMC as a company has highly embraced the idea of social right while marketing its product. The company has not only directed social responsibility towards consumers, but also towards the environment. It is also critical to note that the inspiration that take to ZMC existence came from the idea of conserving the environment and stopping global warming. The company has followed the principles of social responsibility by formulating a mission, which does not benefit the company alone, but also consumers and the environment. ZMC demonstrates social responsible marketing by availing the market with electric cars, which match up issues of climate change and a growing demand for environment friendly vehicles. Ultimately, ZMCs mission of creating electric vehicles that target conserving the environmen t and stopping global warming is a great social responsible marketing movement (Boone & Kurtz 84). Chapter 5 Question 1 The most efficient form of secondary source of data, which ZMC as a company can use to its advantage are create reports and journals regarding the vehicle industry. There exists a lot of published information, which pertains to the success and failures witnessed in the vehicle industry. ZMC can use this information by capitalizing on the shortcomings witnessed within the vehicle industry while at the same time taking advantage of the vehicle industrys capabilities. In essence, the published reports will provide critical information that will aid in developing specialty vehicles (Boone & Kurtz 72). Question 2 There are a number of critical, ethical issues